hallochen

chen.shadman@gmail.com

Creative & Effective

Product Designer

Problem Solver.

I'm Chen,

A designer with a holistic view on product development, business, innovation & UX. I bring confidence and competence to teams I'm part of.

— I'm also a dad, a spouse, and a servant of 2 cats.

Recent Work

2025 - 2020

Org. / Product

AutoScout24

Case Study

Dealer Area 2026 Vision — Drive Engagement Across All User Segments

Full Case Study

Org. / Product

Express Group

Case Study

Tax Estimation Funnel Redesign — Increasing Visitor to User Conversion by 130%

Full Case Study

Org. / Product

Yilu (Lufthansa)

Case Study

Product Details Page Redesign — Increase PDP to Booking Conversion

Full Case Study

coming soon

Org. / Product

Lufthansa Group

Case Study

Travellers Information Hub — Drive Flight Bookings

Full Case Study

Experience

AutoScout24

2025

Lufthansa

2024

Swiss Air

2022

Flix

2022

Austrian Airlines

2021

Miles & More

2021

Deutsche Bahn

2020

Microsoft

2018

Axel Springer

2016

Mercedes Benz

2015

TBWA

2014

NSO

2013

Education

Deep Learning — MIT

2025

Mastering DesignOps — NNG

2022

Human Psychology — NNG

2022

Lean UX and Agile — NNG

2019

Design Leadership — NNG

2018

Complex User Journeys — NNG

2016

Measuring Design Impact & ROI — NNG

2016

Tiltan School of Design and Visual Communication

2008-2011

case studies

AutoScout24

Express Steuer

Yilu

Lufthansa

Home

AutoScout24

ExpressSteuer

Yilu

Creative & Effective

Product Designer

Problem Solver.

I'm Chen,

A designer with a holistic view on product development, business, innovation & UX.

I bring confidence and competence to teams I'm part of.

I'm also a dad, a spouse, and a servant of 2 cats.

Recent Work

2025 - 2020

Org. / Product

Yilu

Case Study

Product Details Page Redesign — Increase PDP to Booking Conversion

coming soon

Org. / Product

Lufthansa

Case Study

Travellers Information Hub — Drive Flight Bookings

Experience

AutoScout24

2025

Lufthansa

2024

Swiss Air

2022

Flix

2022

Austrian Airlines

2021

Miles & More

2021

Deutsche Bahn

2020

Microsoft

2018

Axel Springer

2016

Mercedes Benz

2015

TBWA

2014

NSO

2013

Education

Deep Learning — MIT

2025

Mastering DesignOps — NNG

2022

Human Psychology — NNG

2022

Lean UX and Agile — NNG

2019

Design Leadership — NNG

2018

Complex User Journeys — NNG

2016

Measuring Design Impact & ROI — NNG

2016

Tiltan School of Design and Visual Communication

2008-2011

case studies

AutoScout24

Express Steuer

Yilu

Lufthansa

Home

AutoScout24

ExpressSteuer

Yilu

Creative & Effective

Product Designer

Problem Solver.

I'm Chen,

A designer with a holistic view on product development, business, innovation & UX.

I bring confidence and competence to teams I'm part of.

I'm also a dad, a spouse, and a servant of 2 cats.

Recent Work

2025 - 2020

coming soon

Org. / Product

Lufthansa Group

Case Study

Travellers Information Hub — Drive Flight Bookings

b2b

internal tooling

saas

Experience

AutoScout24

2025

Lufthansa

2024

Swiss Air

2022

Flix

2022

Austrian Airlines

2021

Miles & More

2021

Deutsche Bahn

2020

Microsoft

2018

Axel Springer

2016

Mercedes Benz

2015

TBWA

2014

NSO

2013

Education

Deep Learning — MIT

2025

Mastering DesignOps — NNG

2022

Human Psychology — NNG

2022

Lean UX and Agile — NNG

2019

Design Leadership — NNG

2018

Complex User Journeys — NNG

2016

Measuring Design Impact & ROI — NNG

2016

Tiltan School of Design and Visual Communication

2008-2011

case studies

AutoScout24

Express Steuer

Yilu

Lufthansa